Writing op-eds or letters to the editor are an important way to make a big impact—because they’re one of the most widely-read features of a newspaper or magazine. Policy-makers and other leaders read them to stay tuned in to the hearts and minds of their communities.
There are a couple of differences between letters and op-eds. Letters (about 250 words) are usually a reaction to an article, op-ed, or editorial in that paper. Op-eds (about 600-900 words) are usually about a larger issue that the author introduces. Op-eds submitted by recognized experts, opinion leaders, or organization/business leaders often have more clout.
Whether you’re writing a letter to the editor or an op-ed, the formula for building a strategic message is the same. What’s unique about your letter is the personal experience and perspective you bring to the table. Use the simple template to the right to craft your story around this issue, and LGK will help you format it for your local paper.
In addition, we may suggest relevant statistics you can use to help support your persepctive and make your letter as compelling and newsworthy as possible. Ultimately, what you choose to include in your letter will be completely up to you.
Crafting a strategic message:
Shared Value Problem Solution Call to Action